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We answer practical questions from business owners: why AI chooses some brands and overlooks others, and how to measure change without basing decisions on a single system response
A high rating and hundreds of reviews are not enough for AI to recommend a business. Three measurements show why the profile’s service area decides.
Read the article →AI credits businesses with services they don’t offer. Using measurements from Poznań, we show three sources of such errors and how to trace yours.
Read article →A company’s age alone gives it no edge in AI answers. Using measurements from Poznań and large studies, we show what AI sees instead of years in business.
Read article →When AI doesn’t know a business, it stays silent. When it knows it wrong, it decides who to recommend it to. A real case shows why the second is more dangerous.
Read article →Google already brings in customers? Learn why testing AI visibility while your current acquisition channel still works can be a smart business move.
Read article →More customers are not always what a business needs next. Learn when it makes sense to increase capacity before investing further in AI visibility.
Read article →The first month is not a deadline for AI visibility to pay off. Learn which early indicators can show whether a company’s position in AI answers is already changing.
Read article →Average CAC doesn’t always tell you where to put your next marketing budget. Learn how marginal CAC can help evaluate an investment in AI visibility.
Read article →Calculate your company’s AI Priority Score. Two questions and a 1–9 scale help assess how urgently your business should address its AI visibility.
Read article →A simple scenario model shows the financial scale of risk when competitors appear in AI answers and your business does not.
Read article →A single test does not show your real AI visibility. Learn how to compare AI systems, measure recommendations and analyse competitors.
Read article →SEO and GEO overlap, but they lead to different outcomes. See where website visibility ends and company visibility in AI begins.
Read article →How can you assess whether the result shown by an agency actually proves anything? Part two of the guide: measurements, case studies, owner involvement and the limits of guarantees.
Read article →How can you check what an AI visibility agency really offers? Four questions help assess the role of the website, work beyond SEO and the method used to choose external sources.
Read article →Why a good website and strong Google visibility may not be enough for a ChatGPT recommendation
Read article →Search visibility and paid traffic do not automatically lead to a recommendation in an AI answer. We explain what a system needs in order to better understand and verify a company
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